Traditional media vs digital

We are living in the world of " clicks". "cheap"is the favorite word for human kind, therefore traditional media is expensive compared to digital. people are to busy to go to markets and buy newspapers, magazines nor just to walk around and be handed flyers, pamphlets.  Digital media  ranges from text to video and sound, can be saved and shared electronically, utilizing everything from computers to mobile devices. This electronic dissemination of information has had a powerful impact on the way people communicate for personal reasons, school and even business.

Why digital media

An applause to digital media, organisations can disseminate information to the public faster than ever. Instead of printing inserts and waiting for the paper to announce their sales, companies now can let the universe know about a certain promotion through email , social networks, their websites or internet adverts. What an advantage for Public relations Practitioners. My heart lies with the Big Five (Facebook, Twitter, LinkedIn, Blogging and YouTube) , What a convenient way to communicate with stakeholders, cool huh? Practitioners are the encourages of digital advertising, almost all their work is done online, remember PR is the management through communication. Well, isn't bit convincing enough that Practitioners have won this game of digital advertising? Why? Because it doesn't take a minute to reach stakeholders through online advertising. There is nothing that interest me than the idea of how easy technology made the lives of marketers like Practitioners and people in general. Every time the "digital media" phrase appears I am reminded of the quote I abstracted from a vedeo i saw on YouTube " lookup by Gary Turk"...I find it very interesting, its like we are reminded of how technology spoiled us, yet informed how convenient it makes life

Greater Reach

Digital media gives the meaning to "organisations can reach more audiences more than ever before". A mere promotion along with a giveaway or a freebie can earn a business millions of Facebook fans and email and text message subscribers, just by by touch of a button. However, digital media also defines a two-way communication. consumers mention their preferences and their dislikes with the organisation through digital media, while Practitioners also sleep on the internet, just to find out what the audience really want. I couldn't be more happier to wake up in this digital age as a Public relations student. Isn't it so amazing how you could just sit on your couch the whole day and just let things come to you? The world is just a better place.